Strategies for Reviewing Auto-Placements on the GDN: Part 1 – Content

In Campaign Settings, youll see a list like that above. By checking the box, youll omit your advertisements from those types of placements..

Page Titles:.

This is a fantastic place to get begun, but its not a complete service..

The last content filter I utilize is most successful after campaigns have actually been running a bit and, rather honestly, I wish I would have learnt about it a very long time back. It would have conserved my eyes some unnecessary trauma..

For that reason, numerous companies desire to keep their ads off of news sites entirely..

Domain Suffixes/Key Phrases:.

News Sites:.

Merely head into your advertisement group level targeting for the preferred campaign, click Topics, then Exclusions. You can then pick how particular you desire to get by omitting all in that classification (as revealed above) or if you desire to focus only on specific subsets of that group (revealed listed below).

As we all understand, the internet has some dark corners. Some darker than others. Either way, there are bound to be some websites we understand, from the start, that we dont wish to have our ads shown on merely due to the fact that of the content they include.

As you can see here, there are some instances where it does not work or there still isnt adequate information to go on, but there are now many websites I dont have to go to and can telephone on whether to exclude them or not right from this report..

In addition to this, I encourage you to take another technique and use a list that our friend Kirk Williams assembled..


Content Categories:.

Regrettably, the news is nearly constantly bombarding us with unfavorable stories nowadays. Whether its politics, social issues, or weather condition disasters, it appears like theres less and less excellent news..

According to Google, the GDN presently has more than 2 million sites and reaches 90% of the people on the web..

While this provides advertisers actually fantastic reach throughout the web, it also means we have to spend a fair bit of time going through automatic placement reports to discover websites to exclude to ensure were enhancing for efficiency and keeping our brand names safe..

For domains, this may vary depending on your target market, however for most accounts I run, were advertising a United States company to United States and CA audiences and I desire those users to be in a minimum of a partial buying/shopping/researching mindset..

Within the Google Display Network, sites are categorized based on the material they consist of. Lucky for us, Google lets us utilize these classifications as exemptions..

Needless to say, there are A LOT of awful sites on the internet..

Kirks list has over 2,800 news company sites that were by hand put together to keep a client far from COVID messaging. This is a terrific method to be double safe and secure in your exclusions of news sites and maybe capture some that Google didnt classify appropriately in the first location..

Kids YouTube Channels:.

Copy/paste your list of URLs from your positioning report into Google Docs. In the column next to the URL, type in this formula:.

Whether its too political, not in line with brand name worths, or just a bad fit, we desire to make sure our ads are showing beside material that, even if not 100% appropriate, is brand name safe.

The GDN is vast, there are still ways we can affect where our advertisements reveal up. Ideally these content exclusions will get you started down that path and assistance keep your brands safe from appearing beside less than savory material..

Where “CELL” remains in this formula, add the real cell you wish to reveal the information for; in this case, your domain URL.

Up previously, weve been including proactive exclusions, once our projects are live there are bound to be some extra websites you do not wish to reveal up on based upon their material alone..

Here are a few of the methods I include unfavorable positionings to my site preemptively before even turning the campaign live..

In Google Ads, we can exclude Topics from projects that consist of anything news related..

My goal is to break down my typical regimen for evaluating placement reports to assist you conserve time (and maybe a little sanity) while optimizing your account..


There are two major classifications of analysis I do, so Ive developed a two-part series. As you can inform by the title, this very first post focuses on Content Considerations while the second will go over Performance Reviews. Here we go!

Lucky for us, Clixs own Joe Martinez has assembled a list of over 1,400 kids channels you can exclude from your projects right away..

This little trick in Google Docs is fantastic for helping you get a concept of what a site is about without necessarily needing to visit it..

YouTube is no exception. There are countless channels designed for kids with all sorts of material available.

The content filters I have actually above are based upon years of going through placement reports in one window, using another tab to open questionable websites to see their content, then making a judgement call whether my advertisements ought to run there..

Essentially, I utilize the filter function in Excel and filter for domain URLs that consist of the phrases above, then add all of those sites to a placement exemption list..


Ive discovered there to be two primary groups that I constantly end up leaving out: domains and essential expressions in URLs..

One of the biggest advantages about the Google Show Network can likewise be one of the discomfort points: its massive..

= importxml( CELL, “”// title/text()”).

As I mentioned, this is just part one in a two-part series. Next up will be performance filters for these exact same auto-placement reports.

That new column will start packing and then viola! All the meta titles from those pages will reveal up so you can see what a site is everything about in their own words..

Kids are spending progressively more time on the web than previous generations and rightfully so. Its a fundamental part of the world economy and details system, however there are likewise great deals of content outlets particularly created for kids..

What strategies do you advise for evaluating autoplacement reports? We d love to hear your suggestions in the remarks below!

As we all know, the internet has some dark corners. Either method, there are bound to be some sites we know, from the start, that we do not desire to have our advertisements shown on merely due to the fact that of the material they consist of.

There are two major classifications of analysis I do, so Ive produced a two-part series. As you can inform by the title, this first post focuses on Content Considerations while the second will go over Performance Reviews. Here we go!

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