Unsplash/ Matthew Fournier
Email marketing is among the oldest yet the most reliable communication channels for brand name communication..
The majority of customers are open to sharing their contact info like names and email addresses when they purchase from brands as they wish to receive communications from retailers through email:.
Source/ Business Instagram.
The business utilized different audience segments, consisting of the audience of existing consumers based on their email addresses. The campaign got a 72% increase in revenue and 5x more conversions.
Modern customers use different communication channels to keep up with brand news and item updates. Email, instagram and today marketing go together with each other which offers online marketers an opportunity to turn loyal email customers into Instagram fans..
If youre concentrated on getting more fans at the moment, there are 7 outstanding methods to grow your Instagram following with email marketing, so examine out our list and find out what works best for your company.
APR. 19, 2021
Retarget Your Email Subscribers on Instagram.
Its more likely you have an e-mail list with all customer data if youre reading this blog post. To make the most out of this details and turn your customers into fans, you can provide Instagram marketing a try..
It enables marketers to create custom audiences and run ads to customers you already know based on their email addresses. This means you can engage with your existing clients on the platform even if they do not follow your business on Instagram.
Case in point:.
To increase brand awareness and drive sales, Alice + Olivia developed an Instagram advertisement project:.
People invest more time on Instagram: Instagram is one of the fastest-growing social media platforms as individuals are visual students who love perceiving visual content such as photos and images. Consumers desire to connect with brand names on Instagram: Despite the appeal of e-mails amongst clients, brand name communication isnt limited to email. Today, 90% of Instagram users follow at least one organization on the platform which means your consumers are open to interaction with your business on Instagram.
What is more, it also motivates email subscribers to discover your Instagram company profile and track your companys news on the platform which means more Instagram fans. If you desire to draw in more followers, its important to promote Instagram giveaways, and telling your devoted email subscribers about them is a tested way to gain more participants.
Commemorate Instagram Milestones with Email Subscribers.
If you have a solid following on Instagram, thats excellent. This implies you have the right Instagram marketing strategy that attracts individuals to your account..
But wouldnt it be fantastic if you could double your Instagram followers?
To tell about the good news and encourage more individuals to follow you on Instagram, you can share Instagram milestones with your email subscribers.
People desire to come from something unique, so this method not only shares the businesss achievements however also creates a sense of belonging that encourages e-mail subscribers to become your social media followers..
Lets have a look at Bluebella. When the business got 500k followers on Instagram, Bluebella produced a thank-you email and sent it to all clients to share fortunately with their consumer base and encourage other individuals to follow their profile on Instagram:.
Encourage Subscribers to Follow Your Brand Hashtags.
Both online marketers and social media users know the power of hashtags as they assist to arrange material by theme or topic. The appeal of hashtags is growing, so a growing number of business develop Instagram hashtags that assist their neighborhood find pertinent content.
Now its time to tell your customers about these hashtags and encourage them to follow your hashtags on Instagram. Working on e-mail marketing projects, you can inform about your brand hashtags, just like in the example below:.
When your customers know how to find pertinent information about your company and products on the platform they utilize daily, it assists to improve consumer experience and for that reason results in higher customer engagement. What is more, it also motivates e-mail subscribers to find your Instagram company profile and track your businesss news on the platform which indicates more Instagram followers. Win-win!
Promote Your Instagram Giveaway by means of Email.
Free stuff is alluring. Modern clients want to test out items totally free before purchasing them, so they participate in social networks contests that distribute valuable rewards. In truth, one report says that Instagram accounts with contests grow 70% faster than others..
With the appeal of social networks contests, Instagram free gifts help accomplish your service objectives, whether you wish to boost brand name awareness, trigger interest in your item range, drive website traffic, or increase e-commerce sales. Plus, Instagram free gifts have actually become one of the most convenient and fastest ways to grow your following.
However if you want to attract more fans, its essential to promote Instagram giveaways, and informing your faithful e-mail subscribers about them is a tested way to acquire more participants. As soon as you have an Instagram giveaway, do not miss a chance to inform your email list about it. Check out how Salomon did it:.
If you desire to hook your audiences attention and encourage your email customers to follow you on Instagram, you can give a special discount rate to your fans, just like in the example from Casemate:.
Show Your Instagram Followers as Social Proof.
Its mentally shown that people tend to imitate others, so your consumers are more likely to follow you on Instagram if other clients do it. Thus, its a smart concept to find user-generated content, ask your consumers for permission to use it, and show these images as social proof as a part of your e-mail marketing method.
Heres the deal:.
As specified in the current report on user-generated content, 93% of marketers agree that individuals trust photos/videos from customers more than branded content and 75% of online marketers also declare that posting fan-made material on service profiles makes the business more authentic..
Heres an example of this strategy from Italist. The business features the customers photos in their products, tag the authors accounts, and welcome e-mail customers to follow the business on Instagram:.
To make the most out of this idea, use e-mail division and develop emails that feature items or content your selected customers last seen. Not just does it assist to advise your consumers about items they reveal interest in, however it also supplies prospective clients with social evidence.
Outline Your Instagram Profile in the Email Signature.
To outline your Instagram account without being too advertising in the e-mail, let your e-mail subscribers decide whether they desire to follow you on the platform or not..
As a result, its a good concept to develop an Instagram icon for e-mail signature and for that reason got the word out about this platform amongst those subscribers who show interest in discovering more about your company.
Whether your e-mail marketing projects are impersonal or personal, you can still build brand trust and aid interested subscribers find out more about your company by including the e-mail signature..
To get more Instagram followers, you can develop a Follow us on Instagram banner with a clickable link that reroutes email customers to your organization profile. Have a look at this example listed below:.
However, its likewise essential to be active where your target audience invests the most time and discover new interaction channels. Increasingly more brands incorporate social networks with e-mail marketing for maximum impact. For example, numerous business integrate Instagram and e-mail marketing.
Whether you have an Instagram existence or youre just starting with Instagram marketing, its a good concept to draw in more fans to your profile. One of the very best methods to grow your Instagram following is to inform your e-mail customers about your social networks presence..
Why Should You Use Email Marketing to Grow Your Instagram Following?
Residing in the period of social media platforms, when people invest a significant quantity of time on Instagram, e-mail marketing and Instagram marketing go hand in hand. Here are the main 3 factors to use email marketing to grow your Instagram following:.
Email customers are faithful to your company: When individuals sign up for your e-mail list, they are more likely to be thinking about your business. According to one report, 91% of email customers wish to hear from business and 86% of customers would love to get advertising e-mails. This means your e-mail customers are loyal to your company, so it gives you a chance to start a discussion with your clients and inquire to follow your company on social networks platforms like Instagram.
People spend more time on Instagram: Instagram is one of the fastest-growing social media platforms as people are visual learners who like viewing visual content such as photos and images. A typical Instagram user spends around 53 minutes daily on the platform.
Consumers desire to connect with brand names on Instagram: Despite the appeal of emails amongst customers, brand name interaction isnt restricted to email. With the growing popularity of Instagram, users wish to follow their favorite brand names in-app. Today, 90% of Instagram users follow at least one service on the platform which means your customers are open to communication with your business on Instagram.
As you can see, Instagram presence is essential to brands of all specific niches and sizes. The more followers you have, the better as they assist to spread out the word about your business, provide potential consumers with social evidence, and even boost sales..
Therefore, weve gathered e-mail marketing suggestions that can help to transform your loyal email subscribers into Instagram fans. Here are 7 exceptional methods to grow your Instagram following with e-mail marketing.
Spread the Word about Your Instagram Profile.
To attract more Instagram followers, its important to tell your consumers that you have an Instagram existence. When sending out welcome emails to recently obtained clients who dont understand much about your brand, this tactic works best.
Why? Not only does it inform e-mail customers about your company growth, but it also offers your e-mail customers an opportunity to select communication channels they have an interest in. Hence, its an excellent idea to compose an email that informs more about your Instagram profile.
The simplest way to do it is to add social networks icons to your e-mail and show off all social media platforms where your business has an existence and for that reason provide your subscribers an opportunity to follow you where they are more active:.