Using Facebook Messenger, brands can get closer to delivering an in-person experience– even if theres no brick-and-mortar shop for clients to stroll into. And they can do that while still providing the benefit of online shopping. Clients get the very best of both worlds.
Facebook Messenger does more than simply use a method to talk with clients, though. It likewise assists to enhance the buyer experience. Lets enter into the perks of using Messenger for e-commerce.
By including a Send Message call-to-action (CTA) to your Facebook Page, you can reveal visitors that they can contact you the method lots of contemporary clients like finest: through chat. Youre likewise able to set up Facebook Ads that, when clicked, take the user to Messenger, where they can start a conversation with your brand name.
If you desire to include chat functionality to your site, you can do that, too. The Facebook chat plugin can go onto your website so that you can speak with consumers there.
Heres another alternative: Add a QR code to your brick-and-mortar store signs, your products product packaging, or your direct mailers. When scanned with a smart device, the QR code will take the user to a Facebook Messenger window, where they can begin a conversation with you. You can also add hyperlinks to emails and social networks posts that act in the exact same way.
Messenger has a lot of rich features custom-made for e-commerce shops to assist drive sales:
Integrate your item brochure (you can likewise use Facebook Shops to offer services, FYI).
Send receipts and shipping updates to customers.
When an item they have their eye on is back in stock, Alert clients.
Automate FAQs so your human representatives can be maximized to take on more pushing queries– and so consumers get the answer right now.
Heres something else to remember: when an order is put through Messenger, it can be routed to the appropriate department (like stock management) so they can take over the procedure from there..
Likewise, payments can be taken straight through Messenger– you dont have to make the consumer leave Facebook, go to your site, examine out, etc. Whatever can be handled in the app.
Structure Relationships and Establishing Trust.
You will not simply link with a possible or present client as soon as and then forget about them when you use Messenger for your e-commerce shop. The channel allows you to follow-up and engage (and re-engage) with them on a stable basis so you can continue developing trust and the customer-brand relationship.
When theyre confident enough to move forward with the purchase, clients can ask questions about the products in your catalog and then position an order. This indicates youre able to eliminate a substantial obstacle to purchasing, all through Messenger. That shortens the consumer journey, speeding up both your sales and your customers fulfillment.
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In the wake of the coronavirus, clever e-commerce entrepreneur recognize the value of creating tailored online shopping experiences. And those business can most absolutely harness the power of Facebook Messenger to create a conversational shopping journey.
APR. 2, 2021
How to Get the Most Out of Facebook Messenger.
Understanding that Facebook Messenger can be utilized to drive sales and improve your relationships with your consumers doesnt suggest you know how to utilize it best. In this area, well cover the top must-know best practices so you can get the most out of Messenger.
Screen Expectations When it Comes to Response Times.
Todays customers are accustomed to immediate satisfaction. Case in point: you can purchase virtually anything from Amazon and have it delivered within 2 days, max. The same is real for chat– customers wish to be heard today..
Realistically, thats not always possible. When youre not around to carry on the discussion, let clients understand. You can have an auto-response established that informs the user when your hours are so they know when (and when not to) expect to hear back from you..
Keep All Responses Succinct.
Facebook may be a social media channel thats heavy on peer-to-peer contact, however that doesnt imply that a current or possible client wishes to enter into a long-winded convo with a brand. When reacting, stay with the point and write brief sentences (while remaining friendly, obviously). Dont get too wordy– consumers desire to get in and get out.
Just Send High-Value Messages.
When it comes to the automated messages you can send out when youre not there to answer in-person, this suggestion is particularly crucial. You wish to make sure that anything you send is of high value. For example, sending out users an alert that their item has actually shipped is a high-value message; sending an unclear “update” on their account– that does not say anything has altered– is a low-value message..
You have to be cautious when sending messages of any kind (automated or live) because if a lot of them are low-value, the consumer will begin immediately overlooking them..
One way to make sure every message a client gets is a high-value one is to let them pick the material they get. After a consumer puts an order, you can verify it, then ask if they d like to get shipping updates.
How Will You Implement Facebook Messenger?.
With Facebook Messenger, e-commerce brand names have a contemporary method to link with their customers– both present and (hopefully) future ones. By automating specific messages, like responses to FAQs, account updates, and standard after-hours responses, you can let Messenger take over some of the consumer service must-dos for you. And the rest of the time, you can be present to speak one-on-one with your core audience..
Prepared to check out more? Have a look at these 4 methods you can utilize Facebook Messenger ads
Facebook may be a social media channel thats heavy on peer-to-peer contact, however that does not indicate that a possible or present client desires to get into a verbose convo with a brand. With Facebook Messenger, e-commerce brands have a modern-day way to connect with their consumers– both present and (hopefully) future ones.
Utilizing Facebook Messenger, brand names can get closer to delivering an in-person experience– even if theres no brick-and-mortar shop for clients to stroll into. Facebook Messenger does more than simply use a method to talk with clients. That shortens the customer journey, speeding up both your sales and your customers satisfaction.