During the exact same quarter, our content represented 63 of the 324 total keywords ranking on the first page– or 19% of Page 1 coverage.
IES is a shining example of the advantages of a long-lasting SEO material strategy. In this case study, well dig deeper into the specifics of IES success and highlight the SEO wins weve seen throughout our collaboration.
Meet Our Client: IES
Innovative Employee Solutions (IES) is a leading service provider of contingent workforce solutions, concentrating on worldwide company of record services. The personnel at IES has more than 50 years of experience in payrolling and independent professional compliance in the tech, pharmaceutical, federal government, and engineering sectors. IES objective is to assist companies save the time, costs, risks, and daily obstacles that featured engaging the contingent labor force.
Methods IES Had in Place Before Partnering With Influence & & Co. Before we were employed to assist craft an SEO material technique, IES was currently hard at work attempting to build its exposure online. IES method consisted of:
SEO optimization through a third-party agency.
A Google keyword search project.
Ad campaign on LinkedIn and Facebook.
Visitor tracking using a sales tool called Orbiter.
What IES Was Looking For in an SEO Content Marketing Partnership.
While IES saw some success with these techniques, it wished to do more. So in January 2017, IES partnered with Influence & & Co. These are the goals IES had in mind:.
Position IES as a thought leader and market professional.
Develop industry-specific content to inform magnate on the advantages of outsourced payrolling and the benefits of leveraging a contingent labor force.
Boost brand name recognition across the country.
Enhance positioning in search results.
As Kara Hertzog, president of IES, describes: “SEO has actually developed, and recently, it has actually proven to be a crucial service performance motorist. When we saw a shift in how SEO was being utilized, we invested more time and budget plan in content-driven SEO in order to optimize the effectiveness of natural content to drive traffic and generate leads.”.
When IES started to experience dips in paid SEO efforts in 2020, the team strategized to reinvest some of its SEO budget into more material marketing efforts. IES then partnered with Influence & & Co. to perform keyword research study, technical website audits, and reporting in 2020– in addition to continuing with content advancement. This was when things began to truly take off.
Outcomes IES Saw From Long-Term, SEO-Driven Content.
IES has been thrilled with the results of this partnership and, more particularly, with the shift to place a bigger focus on SEO-driven material. “Content is so essential for company development efforts and in presenting the company as a thought leader in a specific niche industry,” says Sara Jensen, vice president of service advancement at IES. “Influence & & Co. has done a fantastic job of placing IES as a subject matter specialist in our field and assisting us not only release excellent content, however also help educate our market!”.
Out of 30,000 entryways to the IES site in Q2 2020, about 27% were driven by content produced throughout our partnership. Throughout that exact same quarter, we likewise accounted for about 20% of the 324 overall keywords ranking on the first page. And in Q3 2020, the material we had actually produced together ranked on Page 1 for 92 keywords and appeared for more than 950 keywords in all.
The important thing to keep in mind? None of this happened overnight. In truth, 3 of the leading pages for IES are article from 2016, 2017, and 2019, none of which acquired much traction in search results till 2020.
To illustrate that, lets dive into the performance of three of our leading posts as of Q3 2020:.
By purchasing a long-term content technique, IES has actually developed a foundation of posts that have not just kept significance years after they were written, however have actually likewise continued to perform much better as time goes on.
Long-Term Content Can Work for You, Too.
The time its taken for specific pieces of IES content to gain natural traction has ranged from one to three years. The wait has been worth it. According to Danielle Itani, strategic marketing expert at IES: “Influence & & Co.s partnership with content and SEO has helped us increase natural traffic and distinct visitors to our website. Weve experienced increased page views of our content pieces with a substantial boost to typical time on page. Additionally, many of our keyword rankings are now in positions 1 through 3.”.
With the right partner and a determination to be in it for the long run, any business, despite size, can improve SEO through a long-term material marketing strategy.
To get more information about how Influence & & Co. can assist companies enhance SEO through material marketing, book a call with a specialist today.
Before we were brought on board to help craft an SEO material method, IES was currently hard at work trying to construct its presence online. When IES started to experience dips in paid SEO efforts in 2020, the team planned to reinvest some of its SEO budget into more content marketing efforts. IES has been delighted with the results of this collaboration and, more particularly, with the shift to place a bigger focus on SEO-driven material. “Content is so crucial for organization advancement efforts and in providing the business as a thought leader in a niche industry,” states Sara Jensen, vice president of business advancement at IES. Out of 30,000 entryways to the IES website in Q2 2020, about 27% were driven by material produced during our partnership.
In Q2 2020, the content Influence & & Co. and IES developed together was accountable for 8,000, or 27%, of the 30,000 total entrances to the IES site.
Effective SEO content marketing has the power to pull a company out of search obscurity and location it into the limelight of high page rankings. Nevertheless, many companies that try their hand at SEO-driven material find themselves dissatisfied by preliminary results and end up thinking it does not work.
These business require to take a different method that accounts for the most important consider establishing an efficient SEO material technique: time. Usually, it takes 6 to nine months to see arise from material — a lot longer timeline than numerous organizations invest.
Good content creates a ripple effect. These links improve a domains authority, pushing the website higher in search results.
This causal sequence is what we assisted Innovative Employee Solutions (IES) see outcomes from its SEO material marketing strategy.